The Bishop's Diagonal

The Power of Angle Attacks

The Bishop operates on diagonals — striking from unexpected angles. Niche market domination follows the same principle. Do not compete head-on with established players. Instead, find the diagonal — the underserved sub-niche where your unique perspective gives you an unfair advantage.

Matthew's Niche Selection Formula

I do not guess at niches. I use a formula: Passion × Market Size × Monetizability × Competition Gap = Niche Score. The highest-scoring niches get a Lovable site built within 24 hours.

• The ADHD Niche: Personal experience gives me authenticity no competitor can replicate
• Local Geo-Targeting: Amelia Island and Nassau County sites dominate local search because nobody else is building there
• Esoteric Knowledge: Ancient wisdom, Masonic teachings, metaphysical content — massive audience, minimal competition
• Builder Economy: Teaching others to build with AI is a meta-niche that grows as the market grows

The Diagonal Advantage

Every site in the Matthew Jared Smith portfolio attacks from a diagonal. When competitors look at my empire, they cannot figure out how I dominate such diverse spaces. The secret is simple: each one captures a diagonal that no one else is covering. The Bishop does not fight for the center — he controls it from the flank.