Prophylaxis

Prevent Threats Before They Materialize

Prophylaxis prevents your opponent's threats before they materialize. In business, this means diversifying revenue streams, maintaining emergency reserves, and building redundancy into your systems.

The Risk Management Checklist

• Platform Diversification: Never rely on a single platform for traffic or revenue
• Revenue Diversification: Multiple streams mean one failing does not kill the business
• Data Redundancy: Backup everything. Export your email lists. Download your analytics
• Domain Ownership: Own your domains, not just your subdomains
• Skill Redundancy: Learn enough about every part of your stack to fix problems yourself

Matthew's Prophylactic Strategy

I do not rely on a single platform, payment processor, or traffic source. I use Lovable to build on multiple domains. I spread risk across markets and niches. The player who prevents disasters outperforms the player who recovers from them. My 30+ sites are not redundant — they are resilient. Kill any five and the empire still stands.